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Read on to see an article posted on the OMG blog on 12 December 2017:

Clouds Increase Ones View

Back in June OneView (LSE:ONEV) raised  £3.9m at the equivalent of 15p a share,  as there has been 10 old shares into 1 new share consolidation. At the same time a new Non-Executive Chairman, Michael Jackson, a true city-gentleman was appointed. In September, the team was strengthened with the appointment of two senior executives one of whom was most recently from Oracle Corporation.

The interims of this digital ready sales platform, to the End of September, are due to be reported within the next month.  The finals to March 2017 were disappointing as sales fell to $3.1m from $8.1m, due to lumpy large orders from large retailers such as Discount Tire, Travis Perkins and Molton Brown. We are anticipating sales growth from last year interims of $1m not only because the company seems confident of improvement but also as the products have matured they have been able to include mid-size retailers in the target market and during the second half of the year, momentum was being gained with new clients in the sales pipeline.

It is estimated that the addressable market will be worth $4 billion in annual sales by 2020. The OneView Digital Store Platform is a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive digital transformation within their business. Companies can bring their stores into the Digital Age—seamlessly integrating all commerce channels with a digital-ready point of sale unified customer engagement and shared content across the enterprise. The point of sale (POS) solution is integrated out of the box with the retailer’s e-commerce site and the POS can run on hand-held devices or fixed tills. However, to be truly omnichannel the retailer needs a real-time view of inventory across the store estate. OneView has developed a first of its kind real-time cloud-based Enterprise Store Inventory solution giving a competitive edge. These allow for a SAAS (Software as a Service) pricing structure which should start driving revenue. There is 62.3% of the shares not in public hands with major shareholders include Bob Morton, Lane Capital and Herald Investment. The CEO, Stuart Mitchel formerly from NSN Retail Systems holds 11%.

Buy Now - £72.60/year


Full year losses were $3.4m but since then £3.9m of new equity has been raised and around $4m of debt has been converted in shares at 15p so transforming the balance sheet. There is sufficient funds for at least to the full year and to close some of the pipeline business.


Trading Strategy

E-tailing is high growth sector and the second half should show strong relative improvement so our view is that OneView is a worthwhile speculative buy.


OneView (LSE: ONEV) formerly Armour Group

13.25p (13p/14.5p)

Mkt Cap: £10.95m

Next Results: Interims to September Due December


Last OMG! price: 50p with a Wait recommendation.

Buy Now - £72.60/year

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